Elastic shoelaces
Hickies is an innovative system to tie shoes based on elastic bands, made from a material called TPE (thermoplastic elastomer), which is flexible, adapts easily to the foot and movement, which allows to fit and take off shoes without the necessity of tying and untying laces. Their main objective is to improve the consumer experience, offering innovative models that include different colors, combinations, and styles.
- Year of investment: 2016
- Fund: II
- Presence: More than 48 countries
- Industry: Commerce